Big Breakfast for Lidl kids learning to stay safe from abuse

The NSPCC and Lidl were welcomed into school yesterday to serve up a special breakfast for YR 1, following an assembly on how to keep children safe from abuse and neglect.

The ‘Big Breakfast for Lidl Kids’ was held to mark the launch of a range of cereals in Lidl stores across the UK which will help fund the charity’s ‘Speak out. Stay Safe’ service.  For each one of six boxes of Crownfield branded cereal sold between 31st May and 25th July, Lidl will donate 10p to the NSPCC, they’re aim is to raise £125,000.  The packets also contain important child safety messages from the charity’s school service mascot, Buddy, along with a range of fun games.

Prior to their free feed supplied by Lidl, the pupils sat down together to hear from the NSPCC’s ‘Speak out. Stay Safe’ team.  These assemblies are delivered in primary schools across the country to help prevent children from falling victim to abuse or neglect and to encourage them to speak out if something is worrying them.

Jo Bowker, schools organiser for Lancashire from the NSPCC said:  “A healthy Lidl breakfast was a great way to finish what was a really important morning for the children in YR 1 at Queen Elizabeth’s Grammar School”.  Jo added, “Having our child safety messages on the cereal boxes will also enable us to reach children and parents in their own home, which is a fantastic addition to the service the NSPCC already provides.”

Miss Katie Presho, said: “It has been an absolute pleasure to have the NSPCC come into school with their ‘Speak Out Stay Safe’ campaign and we’d like to say a huge thank you to Lidl for providing us with a Big Breakfast.

Boxes will be available at Lidl Whalley Banks in Blackburn and Darwen Duckworth Street from the 31st May.

A Lidl spokesperson added: “We are thrilled to be supporting this NSPCC initiative and raising funds through this promotion. These breakfast sessions provide a valuable resource to communities and we hope through the fundraising we can provide more in the future.”